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Whatever works, works!

Written by Val Sopi on Monday, September 15, 2014


UNIQLO

Work by OPEN.

I’ve been a fan of OPEN (notclosed.com) for as long as I can remember (notice their cheeky domain-name contradicting with their brand-name). I think I first stumbled upon them at an AIGA talk in NYC while finishing my graphic design studies.

Now, together with Hyperakt, they did this great presentation about their work.

The Q&A section of the video is a gem on its own. Among other things, Scott speaks about the flexibility on how they run their design business and how “whatever works, works” attitude leads most of their day-to-day operations.

Please, play it to the end.

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