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Written by Val Sopi on Wednesday, August 13, 2014
Ricardo Nunes ponders the “I’m not happy” existential crises all us designers face at least once (or many times) in our careers. He talks about how designers are always asked to make 2-3 iterations of the same problem, while 1 of them is really the best and other 2 are just made to be rejected (and unfortunately sometimes are picked up by the client). He goes on into describing the process with this analogy “...This as been said a lot of times, but if I go to a place to cut my hair, if it sucks I still pay and never come back. He doesn’t make 3 iterations on my hair…”
Once you are done, please watch the video below as well (found via the same article above).
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